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In the beginning
In January 1991, Vincent & Jeffrey Garino and Joe Reynolds
made their all-important first connection by founding an audio
company called Nordost Corporation. Their ambition was to
create the most technologically advanced wire company in the
consumer electronics industry. They wanted to manufacture
loudspeaker cables and interconnects manifesting such clarity
that the product "sounded" of nothing at all. In
their view, the ultimate audio connection was silent and invisible.
The best wire should simply act as a reliable viaduct for
sonic signals to travel with razor sharp speed from one audio
component to another.
This simple and elegant Nordost philosophy was born out of
the excesses of the 1980s. During this period, the cable industry
was discredited by voodoo technologies that meretriciously
claimed to have reinvented the wheel of wire production. Such
promises were either plain weird or just bogus, and the absence
of a legitimate scientific foundation undermined the credibility
of audio cable in the eyes of many consumers. The Nordost
Corporation was determined to re-establish this credibility.
And to do so, the fledgling company understood, cable needed
to build on more legitimate scientific grounds
Birth
of Flatline
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